eCommerce Manager

Key Responsibilities

  • Achieve company targets and objectives within budget.
  • Continuous consumer research to identify and understand how our customers are segmented, what their wants and needs are and how we can improve our proposition
  • Develop and manage annual marketing plans for the WebShop
  • Communicate the brand personality, ensuring our unique story is communicated consistently across the site
  • Ensure all customer touchpoints are in line with our brand guidelines – imagery, tone of voice, logo’s, product descriptions, videos, etc.
  • Create and manage digital marketing campaigns that will generate quality traffic to the WebShop. Including paid search, re-targeting and facebook advertising
  • Ensure the website is properly structured to maximize conversion and ease of use for the shopper. Eg- Landing Pages, Storefront, Product Pages, Checkout Process, etc.
  • Analyse campaigns and results of research, reporting ROI to senior management and feeding into overall company strategy
  • Ensure the website is optimized to maximize search traffic (keywords, relevant content, backlinks, no coding errors, etc.) using SERP rankings as a key measure
  • Set up and manage marketplace opportunities for Foxford products (Amazon, Etsy, etc.)
  • Generate, curate and distribute content that will resonate with our target audience across online channels (Blog, eMail, Loyalty Club, website)
  • Create the best possible “digital shelf” to merchandise our products (Clear concise descriptions, a compelling story, variety of quality imagery, video, promotions, etc.)
  • Identify and fix possible obstacles to purchase for the shopper
  • Ensure the checkout process is efficient and user friendly as possible, reducing cart abandonment
  • Develop a delivery and returns policy that beats the competition and exceeds customer expectations
  • Select, manage and negotiate effective arrangements with specialist service providers like Web Designers, SEO, SEM, Copywriters, Photographers, Graphic Designers, Videographers, etc.
  • Continuously generate and test new ideas, measure, analyze results and reiterate
  • Update and circulate a dashboard of Key Performance Indicators. Report at Management Meetings (eg- SERP, Traffic, Conversion, Bounce, CTR, etc.)
  • Stay up to date with new technologies and digital marketing techniques

 

Skills & Experience Required

  • Digital Marketing degree
  • Ideally some knowledge of coding but must be technically “savvy” and a quick learner
  • Minimum of 2-3 years of experience in a similar role
  • Experience with digital marketing and social media campaigns
  • Excellent project management, communication and interpersonal skills
  • Used to achieving targets and working to deadlines
  • Ability to creatively problem solve, work on own initiative and co-ordinate effectively with outside agencies and people across different parts of the business

For further information contact Maria on 094 9029944 and email CV maria@arconrecruitment.com

Your Recruitment Consultant is Maria

Maria
Maria is a Senior Recruitment Consultant with Arcon Recruitment. Maria is responsible for developing relationships with new and existing companies and assisting them with all aspects of their recruitment requirements.