eCommerce Manager

Key Responsibilities

  • Achieve company targets and objectives within budget.
  • Continuous consumer research to identify and understand how our customers are segmented, what their wants and needs are and how we can improve our proposition
  • Develop and manage annual marketing plans for the WebShop
  • Communicate the brand personality, ensuring our unique story is communicated consistently across the site
  • Ensure all customer touchpoints are in line with our brand guidelines – imagery, tone of voice, logo’s, product descriptions, videos, etc.
  • Create and manage digital marketing campaigns that will generate quality traffic to the WebShop. Including paid search, re-targeting and facebook advertising
  • Ensure the website is properly structured to maximize conversion and ease of use for the shopper. Eg- Landing Pages, Storefront, Product Pages, Checkout Process, etc.
  • Analyse campaigns and results of research, reporting ROI to senior management and feeding into overall company strategy
  • Ensure the website is optimized to maximize search traffic (keywords, relevant content, backlinks, no coding errors, etc.) using SERP rankings as a key measure
  • Set up and manage marketplace opportunities for Foxford products (Amazon, Etsy, etc.)
  • Generate, curate and distribute content that will resonate with our target audience across online channels (Blog, eMail, Loyalty Club, website)
  • Create the best possible “digital shelf” to merchandise our products (Clear concise descriptions, a compelling story, variety of quality imagery, video, promotions, etc.)
  • Identify and fix possible obstacles to purchase for the shopper
  • Ensure the checkout process is efficient and user friendly as possible, reducing cart abandonment
  • Develop a delivery and returns policy that beats the competition and exceeds customer expectations
  • Select, manage and negotiate effective arrangements with specialist service providers like Web Designers, SEO, SEM, Copywriters, Photographers, Graphic Designers, Videographers, etc.
  • Continuously generate and test new ideas, measure, analyze results and reiterate
  • Update and circulate a dashboard of Key Performance Indicators. Report at Management Meetings (eg- SERP, Traffic, Conversion, Bounce, CTR, etc.)
  • Stay up to date with new technologies and digital marketing techniques


Skills & Experience Required

  • Digital Marketing degree
  • Ideally some knowledge of coding but must be technically “savvy” and a quick learner
  • Minimum of 2-3 years of experience in a similar role
  • Experience with digital marketing and social media campaigns
  • Excellent project management, communication and interpersonal skills
  • Used to achieving targets and working to deadlines
  • Ability to creatively problem solve, work on own initiative and co-ordinate effectively with outside agencies and people across different parts of the business

For further information contact Maria on 094 9029944 and email CV

Your Recruitment Consultant is Maria

Maria is a Senior Recruitment Consultant with Arcon Recruitment. Maria is responsible for developing relationships with new and existing companies and assisting them with all aspects of their recruitment requirements.