Marketing Specialist

B2B Marketing Specialist

The B2B Marketing specialist is responsible for leading and contributing to profitable projects that drive revenue growth. This position requires a candidate with a blend of strategy, technical, creative, analytic and project management expertise. The B2B Marketing specialist will report directly to the Head of Operations and be responsible for the development and management of the B2B marketing programs, implementation and results for their department. This person will manage marketing efforts for this department, manage lead generation, content creation, and sales collateral. Focused on acquiring and upselling to new and existing customers through the management of online and offline marketing.


  • Oversee marketing lead generation for the department
  • Develop and execute profitable B2B marketing plans
  • Provide short- and long-term market forecasts, reports, and trends.
  • Perform industry and competitive analysis to help positioning and messaging
  • Perform ongoing tracking and reporting on B2B marketing initiatives


  • Bachelor’s Degree and 5+ years marketing experience required; a minimum of 3 years of experience directly managing B2B Digital Marketing programs with proven ability to deliver consistently strong measurable result
  • MBA preferred but not required
  • Proven track record managing marketing pipeline generation, including managing campaigns from concept to ROI analysis
  • Excellent communication skills – strong written and oral communication skills
  • Strong analytical skills; including experience reviewing performance results and making recommendations for future actions
  • Strong financial and business acumen
  • Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail
  • Experience with HubSpot to nurture, track and report on lead conversions
  • Team player with ability to work cross-functionally
  • Email, database, and digital marketing experience

For further information contact Sean on 094 90 29944 or email CV to

Your Recruitment Consultant is Sean Winstanley

Sean Winstanley
Sean joined Arcon Recruitment in early 2018 as our Specialist Technical Recruiter. Originally from the UK, now settled in Ballaghadrereen, Sean brings a wealth of recruitment experience in the IT / Technical arena. Sean has developed excellent skills account managing international, high profile clients solving their recruitment dilemmas.